Floral Design for Business Contexts

Structured around real commercial settings — retail floristry, event supply, and corporate contracts. Each module addresses decisions that affect how a floral business actually runs.

Covers sourcing logic, seasonal pricing, client communication, and presentation formats used in professional orders. No decorative theory without practical grounding.

Delivered remotely with flexible scheduling, designed to work for participants from different time zones across the country.

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Floral design workshop setting with professional arrangements

Program Structure

What the curriculum covers

Format

Remote seminar

Live sessions with recorded access. Participants join from any location with a stable connection.

Duration

8 weeks

Two sessions per week, each running approximately 90 minutes with Q&A time included.

Level

Intermediate

Language

English

Certificate

Issued

Group size

Up to 18

Floristry at a commercial level involves more than arrangement technique. Buying decisions, supplier relationships, pricing structures, and client-facing communication all shape whether a floral business stays viable across seasons. This program addresses those specifics directly.

Early modules focus on procurement — understanding wholesale markets, negotiating minimum order quantities, and planning inventory around seasonal availability. Participants work through real cost scenarios rather than abstract formulas.

Later sessions shift to client work: quoting for events, handling revisions without scope creep, and structuring contracts for recurring corporate accounts. These are recurring friction points that the curriculum addresses with worked examples.

Sessions total

Core modules

Live Q&A blocks

Case reviews

Final project

Detailed view of professional floral arrangement for commercial setting

Module sequence

01 Wholesale sourcing — markets, auctions, direct grower relationships, and quality grading by species.

02 Seasonal planning — building a product calendar that accounts for supply gaps and price peaks.

03 Pricing logic — cost-plus models, market-rate comparison, and margin targets for different order types.

04 Event floristry — quoting, logistics, setup timing, and managing last-minute substitutions.

05 Corporate accounts — recurring contracts, volume discounts, and maintaining consistency across orders.

06 Portfolio and positioning — presenting work professionally to attract the client segment you want.